Pricing is, in my experience, rarely a mathematical problem. It is almost always a psychological one.

I have worked with extraordinary practitioners, therapists, consultants, coaches, and specialists of every kind, who are charging a fraction of what their work is genuinely worth. When I ask them why, the answers are always variations on the same theme: they are afraid of the word no. They have confused accessibility with generosity.

But here is the thing about underpricing a premium service that nobody tells you: it does not make you more approachable. It makes you less credible. The psychology of value is not a cynical observation. It is simply how human beings work. We tend to invest more deeply in the things we have paid properly for.

When you charge what your work is genuinely worth, something rather wonderful happens. You take on fewer clients. You do deeper work. You have the time and the energy to be truly excellent, rather than merely adequate at scale. Your clients arrive more committed, more engaged, and, almost without exception, they achieve better results.

Raising your prices, when backed by genuine skill and genuine care, is not an act of greed. It is an act of respect, for your clients, and for yourself.

With warmth, Mimi

Frequently Asked Question

Does raising my prices mean I will lose clients?

While you may lose clients who are entirely price focused, raising your prices to reflect your true value attracts a different tier of client. Premium pricing signals expertise and ensures clients are deeply committed to the process, which invariably leads to better outcomes and a more sustainable business for you.