Paid Advertising That Delivers
Strategic paid media management for service businesses who want results, not just reports. Google Ads, Meta, LinkedIn & TikTok campaigns built on twenty years of marketing experience.
I work with therapy practices, tech and SaaS, recruitment, venues, fitness, financial advisers, law firms, wellness brands, luxury lifestyle, consultants and coaches who are ready to invest properly in their growth.
£8
return for every £1 spent on Google Ads
Google Economic Impact Report
80%
of B2B social media leads come from LinkedIn
LinkedIn Marketing Solutions
277%
more effective for B2B lead generation than other platforms
HubSpot Research
Platforms I Manage
Full campaign management across the platforms that matter most for service businesses. Strategy, setup, creative, optimisation, and reporting.
Google Ads
Search, Display, and Performance Max campaigns. Capturing intent when prospects are actively looking for what you offer.
Meta Ads
Facebook and Instagram campaigns that build awareness, nurture consideration, and drive conversions through sophisticated audience targeting.
LinkedIn Ads
B2B campaigns reaching decision makers by industry, role, and company size. Ideal for professional services and high value offerings.
TikTok Ads
Short-form video campaigns reaching highly engaged audiences. In-Feed Ads, TopView, and Spark Ads for discovery-driven growth and brand awareness.
Pinterest Ads
Visual discovery campaigns reaching high-intent audiences. Promoted Pins, Shopping Ads, and video campaigns ideal for lifestyle, home, fashion, and aspirational brands.
Sectors I Work With
Experience across a range of service sectors, each with its own nuances and audience dynamics. This breadth brings perspective; depth in your sector brings results.
Therapy, Mental Health & Wellbeing
Ethical, emotionally intelligent marketing for therapists, counsellors and wellbeing practitioners.
Campaigns shaped by timing, trust and restraint, not algorithms alone.
Visibility that reflects the depth, responsibility and care at the heart of your work.
Finance, Law & Professional Services
Marketing for accountants, financial advisers, legal practices and regulated professionals.
Clear positioning, calm authority and credibility that attracts high value, long term clients.
No gimmicks. Just trust built properly.
Luxury Venues, Retreats & Destinations
Seasonal or evergreen, emotionally intelligent marketing for boutique hotels, retreat spaces and experience led venues.
Campaigns that honour atmosphere, reputation and feeling, not urgency or discounting.
Designed to attract discerning guests, direct bookings and long term loyalty.
Fitness, Performance & Personal Training
Thoughtful, credibility led marketing for fitness professionals and performance focused brands.
Positioning that emphasises trust, expertise and long term results, not hype or before-and-after noise.
Designed to attract committed clients who value consistency, care and professional guidance.
Luxury, Lifestyle & Experience Brands
Marketing for premium service brands, destinations, hospitality, yachting and experience led businesses.
Elegant campaigns that sell through feeling, reputation and restraint, not urgency.
Designed to attract discerning clients who choose alignment over discounts.
Coaching & Consulting
For coaches, consultants and advisors who trade on insight, not volume.
Positioning that builds authority, visibility and depth, drawing in clients who are ready for real work.
Less selling; more resonance.
Recruitment, Search & Leadership Advisory
Strategic visibility for recruitment firms, executive search and leadership advisory businesses.
Helping you stand out in crowded markets by articulating your judgement, values and expertise, not just your vacancies.
Attracting clients and candidates who value quality over speed.
Tech, SaaS & AI Led Platforms
Growth support for tech driven businesses, SaaS products and AI enabled services.
Messaging that feels human and translates complexity into confidence, and innovation into trust.
Built for scale, clarity and long term adoption, not hype cycles. over speed.
Selected Work
A selection of paid advertising campaigns I have managed. Each represents a different challenge and sector, but all share a focus on measurable commercial outcomes.
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Campaigns targeting senior finance professionals and corporate clients. Focused on quality over volume, driving qualified candidate applications and client enquiries.
Multi channel strategy reaching school decision makers and education leaders. Campaigns structured around the academic calendar with clear conversion tracking.
The Approach
Strategy First
Goals Before Tactics
Every campaign starts with clarity about what success looks like. Lead volume, cost per acquisition, return on ad spend. We define the metrics that matter before spending a penny.
Audience Intelligence
Reaching the Right People
Sophisticated targeting that goes beyond demographics. Understanding buyer intent, behaviour patterns, and the moments when your message will resonate most effectively.
Creative That Converts
Messaging That Resonates
Ad creative developed from strategic positioning, not generic templates. Headlines, copy, and visuals that speak directly to your ideal clients’ challenges and aspirations.
Continuous Optimisation
Learning and Improving
Regular analysis, testing, and refinement. Campaigns improve over time as we learn what works for your specific audience and optimise towards your commercial goals.
What Is Included
- Strategy development aligned with your business goals
- Campaign structure and setup
- Ad creative development and copywriting
- Conversion tracking and attribution setup
- Monthly performance reporting
- Account audit and opportunity analysis
- Audience research and targeting
- Landing page recommendations
- Ongoing campaign management and optimisation
- Strategic recommendations for scaling
“The results from our ads across Meta and Google have been brilliant, better than anticipated and certainly better than management through our previous agency partners. Highly recommend.”
Tech Founder
This Might Be Right for You If
You have tried paid advertising before but have not seen the results you expected.
You want to scale your lead generation but need strategic guidance, not just execution.
You are ready to invest properly in paid media but want confidence it will deliver returns.
You value transparency, honest reporting, and a partner who prioritises your commercial outcomes.
Platform Certifications and Credentials
All campaigns are built and managed within official platform tools. Mimi G holds formal certifications and works directly within each platform’s native environment, ensuring campaigns benefit from the latest features, targeting capabilities, and optimisation tools as they are released.
Every client account is owned by the client. Access is shared rather than controlled. You retain full ownership of your data, your audiences, and your campaign history.
Google Partner
Certified Google Ads practitioner managing Search, Display, Shopping, and Performance Max campaigns.
The Hub: Facebook & Instagram Ads
Formally trained in Meta advertising strategy through The Hub, covering campaign structure, audience architecture, and creative best practice.
Additional platforms managed include LinkedIn Campaign Manager for B2B lead generation, and Pinterest Ads for lifestyle, home, and product-led brands. Platform selection is always guided by where your audience is most likely to convert, not by convention.
Paid Advertising Results
The results below represent a small sample of real campaigns managed for clients across coaching, ecommerce, and professional services. Specific metrics are shared with client permission.
Case Study — Life Coach
A UK-based life coach ran a targeted Meta Ads campaign using interest-based targeting and a lookalike audience built from existing client data. Ad creative focused on the transformation the coach delivers rather than the service itself, generating a 23.3x return on ad spend.
Case Study — Ecommerce Sports Brand
A UK ecommerce sports brand was generating just 50p for every £1 spent. Following a full account audit, campaign restructure, and creative refresh, ROAS increased from 0.5x to 5.2x.
These results reflect what becomes possible when paid advertising is built on a clear strategy, the right audience targeting, and creative that connects. Every client engagement begins with understanding the commercial outcome required, then working backwards to build the campaign that delivers it.
Questions You Might Have
What budget do I need for paid advertising?
For local businesses, I recommend a minimum of £20 per day to generate meaningful results. For commercial businesses with broader reach, £1,000 per month or more is typically needed to build sufficient data and momentum. Your total investment includes both ad spend and management fees. We will discuss what makes sense for your specific goals.
How quickly will I see results?
Do you offer ongoing management or just setup?
Both options are available. Most clients benefit from ongoing management where I continuously optimise campaigns. For businesses with internal capability, I also offer strategic setup and handover with training.
How do you report on performance?
You receive monthly performance reports focused on the metrics that matter to your business, not vanity metrics. Clear analysis of what is working, what needs attention, and strategic recommendations for the month ahead.
Which platforms do you work with?
I manage campaigns across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook and Instagram), LinkedIn Ads, and TikTok Ads. The right platform mix depends on your business, audience, and goals.
Do you create the ad creative?
Yes. I develop ad copy, headlines, and creative direction as part of the service. For visual assets, I can work with your existing brand materials or collaborate with designers to create new creative that converts.
Shall We Talk?
If you are considering paid advertising, I would be happy to discuss whether it is right for your business and what a sensible approach might look like.
Ready to get started?
Tell me a little about where you are and what you are working towards. I will be in touch within two working days.
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