A Beautiful Website, Designed to Convert
Your website is often your first conversation with a potential client. It should communicate your value clearly, build trust immediately, and guide visitors towards taking meaningful action.
This is not about building a website. It is about building a digital home that sells, serves, and scales.
I design and build websites on WordPress, Squarespace, and Shopify for service-based businesses who value substance over trends. Whether you are a founder, coach, consultant, or running a professional practice, I create websites that reflect your brilliance, resonate with the right people, and support your business growth.
Why Website Design Matters
Research consistently shows that website design directly impacts business success. These are the numbers that inform how I approach every project.
0.05 seconds
Users form an opinion about your website in 0.05 seconds.
Google Research
75%
75% of consumers judge business credibility based on website design alone.
Stanford Web Credibility Research
£225 return
For every £100 invested in design, businesses see £225 in return on average.
UK Design Council
3x conversions
Websites loading in one second convert three times better than those taking five seconds.
Portent Research
The Quiet Problem with Most Websites
Many founders find themselves with a website that looked right when it launched but no longer reflects the business they have built. The work has evolved. The positioning has sharpened. But the website has not kept pace.
Or perhaps the site looks beautiful but visitors drift through without taking action. There is traffic, but it does not translate into enquiries.
These are not failures of aesthetics. They are usually questions of architecture, clarity, and intention. These are things that can be addressed thoughtfully.
Selected Work
A selection of websites designed and developed for clients across finance, technology, wellbeing, and luxury sectors. Each represents a different challenge, but all share a commitment to clarity and commercial purpose.
Carnegie Consulting
Finance & Recruitment
An established consultancy communicating authority and expertise to senior candidates and corporate clients. Clear positioning, professional tone, and strong conversion pathways that generate qualified enquiries.
SmartEducator
EdTech & SaaS
An AI powered platform that marks homework and exams, providing educators with insights and data. A website that explains complex technology simply while building trust with schools and institutions.
Power Portal
Automotive & Marine
An electric charge software provider serving the automotive and marine sectors. A website that communicates technical capability and reliability to industry clients with clear product information and enquiry pathways.
SmartAssessor
Compliance & SaaS
An AI assessment platform that automates compliance, regulatory certification, and standards. A website that conveys trust and technical authority to organisations navigating complex regulatory requirements.
Nicole Wright
Health & Fitness
A personal trainer working with busy professionals from high calibre finance and corporate backgrounds. A website that conveys expertise and understands the demands of her clients, with clear service offerings and booking pathways.
Kirsty Mason Coaching
Coaching
A subconscious and identity coach helping women in business overcome inner blocks and step into their next level. A warm, empowering website that reflects her transformational approach and guides clients to her coaching programmes.
Platform Expertise
I recommend the right platform for your specific needs. The best choice depends on your goals, how you want to manage content, and what your business requires.
WordPress
Maximum flexibility for complex sites, blogs with substantial content, or businesses requiring deep customisation and integrations with other systems.
Squarespace
Elegant sites that are simple to manage. Ideal for service businesses, consultants, and creatives who value simplicity and beautiful design.
Shopify
Built specifically for selling products. Robust inventory management, payment processing, and marketing tools for serious eCommerce.
What I Focus On
Every website I build is designed with intention. These are the elements that make the difference between a site that simply exists and one that actively supports your business goals.
Thoughtful User Journeys
Guiding visitors naturally from landing to enquiry with clear pathways and intuitive navigation.
Clear Site Architecture
Information organised logically so visitors find what they need and search engines understand your content.
SEO and AIO Foundations
Technical SEO, semantic HTML, and structured data for traditional search, plus AI optimisation for LLM citation.
LLM Citation Ready
Content structured so AI tools like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite your business.
Analytics and Tracking
Proper tracking setup so you understand what is working and can make informed decisions.
Room to Grow
Sites built to evolve with your business. Easy to update, expand, and refine over time.
Built to Be Found: SEO, AIO, and GEO
A beautiful website means nothing if nobody finds it. Every site I build is optimised for traditional search engines, AI citation, and the new generative search landscape. This is not an afterthought. It is part of the foundation.
Search Engine Optimisation (SEO)
The fundamentals that help Google and other search engines understand, index, and rank your website.
- Technical SEO audit and implementation
- Semantic HTML and heading hierarchy
- Meta titles, descriptions, and Open Graph tags
- Site speed and Core Web Vitals optimisation
- Google Search Console and sitemap setup
- Mobile responsive design and accessibility
AI Optimisation (AIO)
Structuring your content so AI tools like ChatGPT, Perplexity, and Claude can find, understand, and cite your business.
- Schema.org structured data markup
- E-E-A-T signals (Experience, Expertise, Authority, Trust)
- Declarative, citable content structure
- FAQ and HowTo schema for featured snippets
- Person and Organisation schema for authority
- Content written for both humans and machines
Generative Engine Optimisation (GEO)
Preparing your site for the new era of search where Google AI Overviews and generative results replace traditional listings.
- Google AI Overviews optimisation
- Zero-click search strategy
- Natural language content for AI extraction
- Authority building for generative citation
- Breadcrumb and navigation schema
- Future-proofed for evolving search behaviour
“Most businesses are still only optimising for traditional search. The ones who prepare for AI and generative search now will have a significant advantage over the next three to five years.”
Mimi Glenn, Fractional CMO
Strategic Foundations & Maintenance
This is not about trends or quick wins, but about creating clarity, credibility and visibility that genuinely supports your business goals over time.
These are the foundations and maintenance that turn a website from something that simply exists into something that actively works for you.
Website Audit
A thorough review of your existing website covering technical performance, SEO health, user experience, content effectiveness, and AI readiness. You receive a clear, prioritised report with actionable recommendations.
- Technical SEO and site health analysis
- Page speed and Core Web Vitals review
- Content and messaging assessment
- User journey and conversion analysis
- AI discoverability and schema review
- Prioritised action plan with recommendations
SEO, AIO, and GEO Optimisation
Hands-on optimisation of your existing website for traditional search, AI tools, and generative engines. Suitable for businesses who want to improve their visibility without a full rebuild.
- On-page SEO improvements and meta data
- Schema.org structured data implementation
- AI and LLM citation optimisation
- Google AI Overviews and GEO preparation
- Content restructuring for search and AI
- Analytics and Search Console setup
Both services are available as one-off projects or as part of an ongoing retainer. If you are unsure what you need, a conversation is the best place to start.
What Is Included
- Strategic discovery session
- Site architecture and user journey planning
- Fully responsive across all devices
- Google Analytics and tracking setup
- Content guidance and support
- Thirty days of post launch support
- Competitive and positioning review
- Custom design tailored to your brand
- SEO and AI discoverability optimisation
- Forms, booking, or eCommerce integration
- Training so you can manage updates
- Performance and speed optimisation
How We Work Together
Discovery
We discuss your business, your clients, and what you need your website to achieve.
Strategy
I develop the site architecture, user journeys, and design direction.
Build
Design and development with regular check-ins. SEO and tracking built in from the start.
Launch
Training, handover, and ongoing support. Your site goes live ready to work.
“I love my website. It is like Mimi could see inside me to uncover the right colours and branding. It feels like a true representation of myself.”
Kirsty Mason
Founder of the Recode Method, Subconscious and Mindset Coach
This Might Be Right for You If
You are an established business or founder ready to invest in a website that reflects your work.
You want more than aesthetics. You want a site with clear purpose and measurable outcomes.
You value thoughtful collaboration over rushed timelines.
You appreciate working with someone who understands marketing, not just design.
Questions You Might Have
How long does a website project take?
Most projects take four to eight weeks from discovery to launch, depending on complexity and content readiness. Smaller sites can be faster; larger eCommerce builds may take longer. I will give you a clear timeline during our initial conversation.
How do you decide which platform to use?
Will my site be optimised for SEO and AI?
Yes. Technical SEO, semantic HTML, and structured data are built in from the start. I also build for AIO (AI Optimisation) and LLM citation, so your business can be discovered and cited by tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. This is rapidly becoming as important as traditional search.
What tracking do you set up?
All sites include Google Analytics 4, Google Search Console, and conversion tracking for key actions such as form submissions, bookings, or purchases. This gives you real data to understand what is working.
Do I need my content ready before we start?
Ideally, yes, but I provide guidance on structure, messaging, and what you need. I can also connect you with copywriters if helpful. We work on this together during the strategy phase.
What is the investment?
Pricing depends on your specific requirements. Local businesses, please enquire for tailored pricing. eCommerce and more complex builds are priced individually. Every project is quoted after our discovery call.
Can I update the site myself?
Absolutely. I train you on how to make updates: adding content, editing pages, uploading images. You will be able to manage your site confidently. Ongoing support is available if you need it.
What does a website audit include?
A comprehensive review of your existing website covering technical SEO health, page speed, Core Web Vitals, content effectiveness, user journey analysis, schema markup, and AI discoverability. You receive a prioritised report with clear, actionable recommendations you can implement yourself or have me carry out.
Can I get SEO and AI optimisation without a new website?
Yes. SEO, AIO (AI Optimisation), and GEO (Generative Engine Optimisation) are all available as standalone services. I work with your existing website to improve its visibility on Google, prepare it for AI citation by tools like ChatGPT and Perplexity, and optimise it for Google AI Overviews. This is ideal if your site looks good but is not being found.
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising your website and content to appear in AI generated search results, such as Google AI Overviews. As more people receive answers directly from AI rather than clicking through to websites, GEO ensures your business is still cited and visible. It complements traditional SEO and is becoming essential for long-term search visibility.
Shall We Talk?
If you are considering a new website or a significant refresh, I would be happy to discuss what might work for your business. No obligation. Just a conversation.
Ready to get started?
Tell me a little about where you are and what you are working towards. I will be in touch within two working days.