Finance Recruitment
Carnegie Consulting
Elevating a specialist finance recruitment firm with a brand refresh, robust web development, and an ongoing SEO and AIO strategy.
Specialist Talent for the Private Markets
Carnegie Consulting is an established, specialist recruitment firm dedicated to the finance sector, serving private equity firms, asset management, hedge funds, and corporate finance teams. With nearly two decades of industry expertise, they partnered with Mimi G Consulting to refresh their brand, rebuild their digital platform, and implement an ongoing SEO, AIO, and PPC landing page optimisation strategy to secure top-tier talent and ambitious fund clients.
Project Highlights
- A sophisticated brand refresh reflecting nearly two decades of industry trust
- Targeted user journeys for both high-level candidates and hiring managers
- Comprehensive SEO and AIO retainer to dominate niche financial search terms
- Reflects the Ruler and Sage brand archetypes
- PPC landing page optimisation for maximum conversion
Authority in the Financial Sector
To accurately reflect Carnegie’s deep sector knowledge and consultative approach, we designed a digital presence that exudes professionalism and integrity. The visual identity utilises a corporate blue and dark navy palette, paired with high-quality imagery of modern financial districts and boardroom environments. The design is clean, structured, and easy to navigate, ensuring that busy financial professionals can quickly find the information they need.
The copywriting is authoritative and precise, clearly articulating their specialisms, including the high-growth area of NAV financing and GP-led secondaries. The user journey is dual-purposed, effectively serving both clients seeking talent and professionals seeking their next career move. Through an ongoing SEO and AIO retainer, combined with highly optimised PPC landing pages, we ensure Carnegie maintains exceptional visibility in a highly competitive digital landscape, driving continuous, high-quality enquiries.
Services Delivered
Strategic Thinking, Creative Delivery
"The strategic approach to our digital presence, particularly the ongoing SEO and landing page optimisation, has solidified our position as the go-to recruiters in the private equity space."
Carnegie Consulting Leadership
The Impact
- Dominant search engine visibility for niche financial recruitment terms
- High-converting PPC landing pages driving quality candidate and client leads
- A premium digital brand that reflects their deep industry expertise
Ready to elevate your brand?
Let us bring the same strategic thinking and creative delivery to your business.