Strategic growth,
built around people.
I am Mimi G, a psychology-informed strategic growth partner helping founders, agencies and ambitious businesses grow through clearer marketing strategy, stronger website development, sharper paid media management, better customer journeys and more meaningful visibility.
Two decades of marketing.
One clear purpose.
I originally wanted to be a dance teacher. Life, with its usual sense of humour, had other ideas.
Creativity was always there. Movement, music, image, story, composition. I later won awards for my photography, and much later still became a No.1 Amazon bestselling author. The thread was always the same, even if the shape changed.
I have always been interested in what moves people. What catches their eye. What earns their trust. What makes them pause, feel something, believe something, choose something.
That curiosity led me first to psychology, then to business, then to marketing, and eventually to the kind of work I do now.
I did not study marketing first and then discover people. I studied people, lived a little, built businesses, worked with founders, sat inside teams, watched what helped them grow and what quietly held them back, and then deepened it all with marketing.
That order matters.
My early career spanned consumer brands, retail and technology, with roles at Sensormatic and BHS. From there I spent several years working in-house at a full-service agency, which gave me a breadth of client experience across sectors and a rigorous grounding in how marketing actually gets built and delivered. Most recently, from 2024 to 2026, I served as Head of Marketing at Sendient, supporting a technology business from start-up through scale and towards sale.
Running independent client work since 2002, in parallel with and beyond every in-house position held. That thread of direct client responsibility has never stopped.
Good marketing is not noise. It is communication with purpose: understanding what people need to hear, where they need to hear it, and what they need to feel.
Psychology, data, and genuine care.
Bold strategies. Honest thinking. Real results. I bring together human understanding and technical clarity to help businesses grow in a way that feels both ambitious and sound.
I hold a degree in Psychology from Warwick University. I understand what makes people trust, choose, and stay, and I build that understanding into every strategy.
I love a success story. Clean data, properly configured platforms, sensible reporting, and the ability to see where the gaps are. Instinct matters, but it cannot stand alone.
Strategic but practical. I am not interested in vanity marketing or noise for the sake of it. I want to know what is working, what is not, and what will actually move things forward.
A beautiful website will not work if the message is vague. Paid ads will not perform if the landing page does not convert. I look at the whole picture and help the pieces connect.
As a No.1 bestselling author, I understand what writing has always confirmed: language changes how people feel. The right words do not manipulate. They reveal.
I white-label for a small number of genuinely wonderful agencies, supporting them with strategy, website builds, paid media management, conversion rate optimisation, PR activity and senior marketing thinking.
Experience, and with
sleeves rolled up.
The point of credentials is not to list a CV. It is to say that I know what it feels like inside a growing business: the pressure, the moving parts, the moments of doubt, and the strange little gap that can open between what a business is capable of and how clearly the world can see it.
That gap is where I often do my best work.
- More than 20 years of experience across marketing strategy, growth, website development, paid media management, conversion rate optimisation (CRO), messaging, customer journey and strategy
- Degree in Psychology, University of Warwick
- Master's in Marketing, University of Bedfordshire
- Early career in consumer brands, retail and technology, including Sensormatic and BHS
- Several years in-house at a full-service agency, working across multiple sectors and clients
- Head of Marketing, Sendient (2024 to 2026), supporting a technology business from start-up through scale and towards sale
- Independent consultant and freelance strategist since 2002, running client work alongside and beyond every in-house role
- Worked across consumer brands, retail, technology, SaaS, education, wellbeing, beauty, fitness and founder-led businesses
- No.1 Amazon bestselling author, Letters to the Woman I Was
- Writing community of 7,000+ people
The work has to connect.
Businesses rarely grow through one isolated piece of activity. I look at the whole picture and help the right things work together.
The work speaks for itself.
Mimi brings a rare combination of strategic clarity and genuine warmth. She helped us see our business from the outside, and what she found changed everything about how we communicate.
Working with Mimi felt like having a senior marketing director on our team, someone who genuinely cared about the outcome rather than just the deliverable. Our leads improved significantly within three months.
Mimi has an extraordinary ability to cut through the noise and find the thing that actually matters. She rebuilt our messaging from the ground up, and it is now the best version of our brand we have ever had.
Letters to the Woman I Was
Alongside my marketing work, I am the No.1 Amazon bestselling author of Letters to the Woman I Was and have built an online writing community of thousands.
That part of my life is not separate from my work. It deepens it. Writing has taught me what marketing has always confirmed: language changes how people feel. The right words do not manipulate. They reveal.
They help people recognise themselves, understand what is being offered, and decide whether it is for them. That is true in a poem. It is true on a website. It is true in a campaign. It is true in a boardroom.
Thoughtful, ambitious people
who care about what they are building.
I work best with people who are good at what they do, but need help communicating it more clearly, or growing it more strategically.
Founders who know they are good at what they do, but need help communicating it more clearly. Who have reached the point where they need a more strategic partner beside them.
Agencies who need experienced, discreet support behind the scenes: strategy, website builds, paid media management, conversion rate optimisation, PR activity and senior marketing thinking.
Growth teams who have activity happening, but need stronger strategic direction. Heads of Marketing who want a partner who can see the wider picture and help turn insight into action.
Service-led businesses that want to grow without losing their values, voice or integrity. Who want marketing that feels intelligent, human, and built on trust rather than noise.
The kind of work
that moves things forward.
Every engagement is different. These are the kinds of shifts that tend to happen when the strategy, the message and the execution finally connect.
A founder-led technology business had strong product and weak messaging. After a full positioning and website overhaul, inbound enquiry quality improved significantly and the sales conversation became much shorter.
A professional services firm had grown through referral but struggled to communicate their value to new audiences. A complete messaging and website rebuild gave them a platform they were genuinely proud to share.
An agency needed experienced senior support they could trust with their best clients. Discreet, reliable and commercially focused, the partnership allowed them to take on work they previously could not resource confidently.
Frequently asked questions
Answers to the questions I hear most often from founders and business owners considering working together.
Your marketing should feel
like growth, not noise.
If you are here because your marketing feels unclear, your website no longer reflects the quality of your work, or your business has reached the point where you need a more strategic partner beside you, I would love to hear from you.
I work with a small number of clients at any one time and I am selective about fit. If you are serious about growth and ready to invest properly in senior marketing guidance, the clarity call is the right starting point.
What is a clarity call? A 30-minute conversation. No slides, no pitch. An honest look at where your business is, what is holding things back, and whether working together makes sense. There is no obligation. If the fit is right, you will know. If it is not, I will tell you honestly.
I will bring the strategy, the questions, the research and the honest thinking. You bring the business you care about.