Growth that begins with how people think.
I am Mimi G, a psychology-informed growth strategist, writer and fractional marketing leader. I help founders and leadership teams make better decisions about their marketing, message, website, paid activity and practical use of AI.
The work is commercially grounded and humanly observant. I look at the business as clients experience it, find the point where good work is being missed or misunderstood, and help turn insight into a more purposeful next move.
20+ years in senior marketing
Experience across agency, in-house and consultancy settings, helping businesses turn commercial ambition into work people can recognise and choose.
Former Head of Marketing at Sendient
A senior in-house role inside an AI company, bringing together growth, marketing, audience-building and the realities of a business still in motion.
Writer and No.1 poetry author
A lifelong interest in language, emotion and perception informs a communication style that is precise, memorable and never merely performative.
The work began with a fascination for what moves people.
I came to marketing through psychology, creativity and a deep interest in the ways people notice, trust and choose. That curiosity has stayed with me through more than two decades of work in consumer brands, retail, technology, agencies and founder-led businesses.
I have seen what happens when teams are talented but pulled in too many directions, when a website does not carry the quality of the work behind it, and when marketing becomes busy without becoming more useful. My job is to help make the right things visible, connected and easier to act on.
Good marketing respects the intelligence of the person receiving it.
It does not manufacture urgency or rely on noise. It creates the conditions in which the right client can recognise substance, feel understood and take a confident next step.
Commercially serious. Humanly attentive.
Strategy only matters when it becomes something people can use. I combine research, customer psychology, commercial experience, language and design judgement so the work is persuasive without becoming impersonal.
See the decision beneath the behaviour
Understand what clients need to feel, know and trust before they can choose you.
Choose the work that earns its place
Connect message, website, campaigns and delivery to a decision that matters to the business.
Say what is true, beautifully
Shape the words, systems and experiences that make good work easier to understand and remember.
The right offer begins with the problem worth solving.
You do not have to choose a service before you make contact. The point is to find the piece of work that will make the greatest commercial difference next.
Growth & AI Diagnostic
A focused 90-minute strategic engagement, with preparation and a personally written 90-day Growth Map.
360 Brand & Digital Audit
A deeper review of the brand, website, client journey and channels, followed by a prioritised action plan.
Founder’s Growth Partner
Experienced marketing leadership alongside the founder and team, shaped around the work that will move the business forward.
The right words can make a business feel more like itself.
I write poetry as well as commercial work. Both practices depend on attention: to the feeling beneath the first sentence, the rhythm of a thought, what is being said and what is still missing.
For clients, that becomes founder voice, website copy, thought leadership, digital PR, articles, speeches and the language that helps an organisation sound as distinctive as the work it does.
I work best with people who care about the quality of what they are building.
They want thoughtfulness without drift, ambition without theatre, and a partner who will be candid as well as kind.
If the work is important, begin with an honest conversation.
Tell me what is happening in the business, what you want to change and the decision you are facing. I read every enquiry personally.