Writing by Mimi G
Words for thoughtful businesses and beautifully complicated humans
I write about what moves us, shapes us and occasionally keeps us awake at three in the morning: business, psychology, leadership, relationships and the strange, tender work of being human.
Some of my writing belongs in boardrooms. Some belongs beside a cup of tea on a difficult Tuesday. Much of it lives somewhere between the two, because people do not leave their hopes, histories, instincts or nervous systems at the office door.
Drawing on research, more than twenty years in marketing and a lifetime of paying close attention, I turn complex ideas into writing that feels clear, useful and deeply human. You will find considered essays, practical insight, poetry and reflections for founders, leaders and women finding their way through life’s many beginnings.
I also write for businesses and individuals who have something meaningful to say, but need help finding the words that will make people understand it, trust it and remember it.
About this writing
These essays are written by Mimi G, a psychology-informed growth strategist, writer and Founder’s Growth Partner with more than twenty years of experience across agency, in-house and consultancy work. They explore the decisions that shape growth: what earns trust, what weakens it, where AI genuinely helps and why the human judgement behind a business still matters.
The work brings together psychology, commercial evidence and the lived reality of founders. Start with the hidden downstream cost of AI, explore the psychology of profitable paid growth, or read about heart-led marketing as commercial strategy.
If a decision about growth, marketing, a website, paid media or AI has become harder to make with confidence, the most useful first step is often a Growth & AI Diagnostic. For ongoing senior direction, read about working with Mimi as a Founder’s Growth Partner.
Questions founders ask
What does Mimi G write about?
Mimi writes about business growth, human-led AI, founder psychology, leadership, marketing, relationships, poetry and the complicated human work behind sustainable revenue.
How does Mimi G approach AI in business?
AI can support searching, organising and first-draft work. People remain responsible for evidence, meaning, judgement, customer trust and the next decision.
How can a founder work with Mimi G?
The Growth & AI Diagnostic is the principal starting point when an important commercial decision deserves proper attention. Deeper or ongoing support may include a 360 Brand & Digital Audit, a Founder’s Growth Partnership, website strategy, paid growth, digital PR or a carefully chosen AI workflow.
Stay Connected
Occasional reflections on marketing, strategy, and building a business that feels true to you. No noise. No hustle. Just thoughtful perspectives when they are ready.
Ready to get started?
Tell me a little about where you are and what you are working towards. I will be in touch within two working days.