See the business as your clients experience it.
A business can have a good offer, a capable team and a great deal of marketing under way, yet still make itself surprisingly difficult to understand or choose.
The 360 Brand & Digital Audit looks at the connected commercial experience: what people see, what they understand, what they trust, where they hesitate and what happens after they take an interest.
A practical recommendation, not a document that sits in a folder.
You receive a prioritised action plan that explains what is helping, what is getting in the way and where investment is most likely to make a useful difference. The Audit can stand alone or lead into a sprint, website project, paid-growth engagement or ongoing partnership.
The Audit examines the commercial experience as a connected system.
Brand and message
Does the business sound as distinct and valuable as it is?
We review positioning, narrative, tone of voice and the consistency of how the business presents itself.
Digital presence and UX
Does the website help the right client recognise the value and take the next step?
We examine the journey from first impression to enquiry, including page hierarchy, user experience and conversion points.
Channels and paid growth
Are your marketing channels supporting a shared commercial purpose?
We look at content, social, search, campaigns and paid activity in relation to the right audience and outcome.
Customer journey and retention
Where does the experience build confidence, and where does it create friction?
We identify opportunities to strengthen the journey before, during and after a client decides to work with you.
A practical route from observation to action.
1. Discovery
We begin with the business, the ambition, the evidence you already have and the decisions you need to make.
2. Audit
I review the brand, customer journey, digital experience and channel activity as one connected commercial system.
3. Action plan
You receive a clear, prioritised action plan that explains what will make the greatest difference and why.
For businesses that are ready to make the next stage of growth feel more considered.
This work is particularly valuable for established service businesses, professional firms, technology and SaaS companies, recruitment businesses and agencies whose marketing has developed in layers over time.
You may have capable people, a useful offer and a great deal of activity already under way. The Audit helps ensure that all of that effort begins to work together.
The Audit can lead into a Growth Foundation Sprint, paid-growth support, a website and UX/CRO project, or a Founder’s Growth Partner arrangement. It can also stand alone.
If the business needs a deeper reset, this is where we begin.
Tell me what is happening in the business, and I will help you decide whether a 360 Brand & Digital Audit is the right next step.