Your business has grown. Your marketing has not quite caught up.
You know there is more potential in the business, but the message, website, marketing and customer journey are not yet working together as they should.
I bring more than twenty years of senior marketing experience, a background in psychology and the judgement of someone who has worked inside growing businesses, not merely advised them from the edges. Together, we find what is getting in the way, strengthen what matters and turn good intentions into work that earns attention, trust and revenue.
For founder-led service businesses, agencies, professional firms and technology companies in the UK and beyond.
More than 20 years of senior marketing experience.
Former Head of Marketing at AI company Sendient.
Experience across agency, in-house and consultancy settings.
Your marketing can be everywhere, yet the right clients are still not finding their way to you.
You and your team may be creating content, testing new channels, investing in campaigns and doing all the things you have been told will help. Yet, if the message, the experience and the strategy are not working together, the effort can feel relentless without building the momentum you hoped for.
Reaching the right clients is not about doing more. It is about choosing the work that deserves your energy, creating the right conditions and making each part of the journey feel considered.
My role is to help you see the business as your clients experience it, then decide what will make the greatest commercial difference.
AI is useful when it gives your people more room to do the work only they can do.
Whether we are considering paid acquisition, content systems, client journeys or internal workflows, the question is the same: will this investment help your business reach, serve and retain the right clients more effectively?
Sometimes the answer will be a more disciplined paid campaign. Sometimes it will be better customer communication, a sharper website, a more focused content plan or a carefully chosen AI workflow. I will be candid about what is worth doing, and what is not.
Choose the next step that suits the business you have now.
Growth & AI Diagnostic
For the leader who needs an experienced, independent view before investing any more.
We work through the decision in front of you, and you receive a written 90-day Growth Map.
Website Strategy, Copy & Build
For businesses whose website no longer reflects the standard of their work or gives the right clients enough reason to choose them.
Positioning, user journey, copy, design direction and development brought together in one considered commercial website project.
360 Brand & Digital Audit
For businesses with plenty happening, but not enough connection between their brand, website, marketing and customer journey.
A joined-up review of brand, website, customer journey, channels, measurement and commercial opportunity, followed by a practical action plan.
Founder’s Growth Partner
For the founder who wants experienced growth and marketing leadership beside them.
I bring embedded direction, sound judgement and momentum without the cost of a full-time senior hire.
Bring the decision. Leave with a purposeful 90-day plan.
This is a focused strategic engagement for founders and leadership teams facing one important decision about growth, marketing or AI. Preparation, a private 90-minute working session and a personally written 90-day Growth Map help you decide what to keep, improve, pause and prioritise.
£950. 90 minutes. A written 90-day Growth Map.
The Diagnostic is paid thinking for a decision that deserves proper attention, not a disguised sales call. If the next step involves working together, it will be because it is genuinely right for your business.
Work that has made a meaningful difference.
New supporters acquired
Hope for Tomorrow acquired 76% more supporters after a strategic event campaign and emotionally resonant outreach.
Increase in member renewals
A membership business achieved a 45% increase in renewals through a strengthened relationship and retention strategy.
Improvement in return on ad spend
For SmartAssessor, campaign refinement and management improved return on ad spend by 20.2%. This was a client-specific result in its own context, not a promise of a future outcome.
“I have been so grateful for Mimi’s time and expertise. I have nothing but praise and positivity to share.”
Head of Marketing, Sendient
Every business is different. These results reflect individual client circumstances and do not guarantee future outcomes.
I work best with leaders who care about the quality of what they are building.
You have substance, expertise and ambition, but the way the business is presented, found or grown no longer matches the quality of what you do. You want thoughtful, direct collaboration and growth that is commercially strong without becoming noisier, colder or less like you.
I work particularly well with established service businesses, technology and SaaS companies, professional services, recruitment firms and growth-minded agencies.
I am Mimi G, a psychology-informed growth strategist, writer and fractional marketing leader. I have spent more than twenty years working across agency, in-house and consultancy roles, including as Head of Marketing for AI company Sendient.
I also write poetry. The right language does not manipulate people. It helps them recognise what matters.
Before we begin.
What is a Growth & AI Diagnostic?
It is a 90-minute working session, followed by a written 90-day Growth Map showing what to prioritise, improve, pause and investigate next. It costs £950.
Is this right if I need a website, paid campaigns, PR or AI support?
Yes, if the underlying decision is unclear. The Diagnostic helps make sure you invest in the right thing before commissioning more activity.
Can you help us use AI, paid media and marketing more effectively?
Yes, where those activities will genuinely support the business. I look at the decision, the audience and the commercial aim first, then build or bring in the appropriate expertise.
Ready for more purposeful growth?
If you are ready to understand what deserves your attention, and what can wait, the Growth & AI Diagnostic is a good place to begin.
Or send a note with the decision you are facing. I read every enquiry personally.