Your website should feel like you, finally.
You have built something real. Your website should say so. A complete, custom website built in two weeks, designed around the psychology of your ideal client and the truth of your work.
You send someone your link, and you hold your breath a little.
Not because the site is broken. Not because you are not good at what you do. But the person who arrives at that page meets a version of you that is months, maybe years, behind who you actually are now. The work has moved on. The website has not.
The referral who went quiet
Someone spoke about you with real warmth. The person they recommended you to looked you up. What they found did not match the person they had heard about. They did not reach out.
The visitor who left without doing anything
People arrive. They look around. They leave. Not because your work is wrong for them. Because nothing on the page gave them a clear, confident reason to take the next step.
The gap between what you deliver and what your site suggests
Every client you have ever worked with knows what you are truly capable of. But the people who have not worked with you yet are making a decision based entirely on what they see online.
The quiet weight of knowing and not yet doing
It is there when you share your link. That awareness, held low and constant, that the site does not do justice to the work. That costs something too.
"The right person should land on your page and feel something shift. Not a generic good impression. A recognition. The sense that they have found precisely the person they were looking for."— Mimi G, Marketing Strategist & Psychology-Informed Web Designer
Not all websites are built the same way.
Most founders choose between a DIY template, a generic agency, or doing nothing. Here is what each option actually delivers.
| What you need | DIY Template | Generic Agency | Website in Two Weeks |
|---|---|---|---|
| Feels genuinely like you | ✕ | Sometimes | ✓ Always |
| Psychology-informed design | ✕ | ✕ | ✓ Built in |
| SEO + AEO + AIO from day one | ✕ | SEO only | ✓ All three |
| Delivered in two weeks | Weeks of your time | 6–12 weeks | ✓ 14 days |
| Copywriting support included | ✕ | Extra cost | ✓ Included |
| 30 days post-launch support | ✕ | ✕ | ✓ Included |
| Typical investment | £200–£500 + your time | £3,000–£5,000+ | £1,997 |
Built with intention. Delivered in two weeks.
Here is everything that goes into every build. Nothing is an afterthought.
Deep Discovery Session
Before anything is designed, we spend real time together. Your work, your voice, your ideal client. The site is built from what we find in that conversation, not from a template someone else used.
Where everything beginsUp to 5 Custom Pages
Typically Home, About, Services, Contact and one page of your choice. Every one designed from scratch. Nothing borrowed, nothing generic.
Fully bespokeMessaging and Language Review
Your words, read with fresh and experienced eyes. We find what is already strong and make it stronger. We find what is not landing and rewrite it so it does.
Clarity before design beginsSEO, AEO and AIO Foundations
Built to be found on Google and by AI tools like ChatGPT and Perplexity. These foundations are laid from the very first day of the build, not retrofitted afterwards.
Visible to the right peopleAnalytics and Conversion Tracking
From launch day, you will know who is visiting, which pages they read, and where they decide to reach out. Real information that helps you make better decisions.
Clarity, not guesswork30 Days Support and Full Training
Launch is not the end. Thirty days of support follow, along with a proper training session so you know how to update and manage the site yourself.
Supported long after launchIncluded as standard
- ✓ Up to 5 pages: Home, About, Services, Contact, plus one of your choice
- ✓ Custom design built around your brand
- ✓ Psychology-informed layout and user journey
- ✓ Copywriting support: refine what you have, or build from scratch
- ✓ SEO foundations: titles, descriptions, headings, structure
- ✓ AEO foundations so AI tools can extract and cite your content
- ✓ AIO foundations for Google's AI Overview summaries
- ✓ Google Analytics connected and configured
- ✓ Image optimisation throughout
- ✓ 30 days post-launch support
- ✓ Full handover training session
Not included in this offer
- ✕ More than 5 pages (available as an add-on)
- ✕ E-commerce or booking system setup
- ✕ Ongoing monthly maintenance or hosting
- ✕ Paid advertising or social media content
- ✕ Branding or logo design from scratch
The two-week timeline is real, and it works. It works because we set clear expectations at the start and both honour them.
Search has changed. Your site should reflect that.
People are still using Google, but they are also asking ChatGPT for recommendations. If your site is not structured for this, those searches return other names.
SEO Foundations
Titles, descriptions, heading structure, image optimisation and site architecture — all configured correctly so Google can read and rank your pages from day one.
Answer Engine Optimisation
Structuring your content so AI tools can extract a direct answer from it. When a potential client asks ChatGPT who they should work with, your name is the one that comes back.
AI Overview Optimisation
Positioning your content to be selected for Google's AI-generated summaries, which now appear above traditional results and attract the majority of attention before anyone scrolls.
Two weeks. One site you are genuinely proud of.
Focused, collaborative and designed to move at pace without ever feeling rushed.
Discovery and Strategy
A real conversation about your work, your people and what you need the site to do. We agree the structure, clarify the language and set the objectives before a single design decision is made.
Design and Structure
The architecture and visual direction take shape. You see it before we build. Nothing is finalised until the look, the feel and the flow are right for you.
Build and Refinement
The site is built. SEO, AEO and AIO foundations are in. Analytics and tracking are configured. You review everything and we refine together.
Launch and Handover
Your site goes live and it is genuinely ready. We run through everything together so you feel confident from day one. Thirty days of support follow.
✦ Two weeks is a real commitment, from both of us. The schedule holds when content and approvals come back promptly. If something shifts, we talk.
The work speaks. So do the people who have experienced it.
"I love my website. It is like Mimi could see inside me to uncover the right colours and branding. It feels like a true representation of myself, and that is exactly what I needed."
"Working with Mimi was unlike any other creative process I have been through. She understood what I was trying to say before I had even finished saying it. The site launched in exactly two weeks and I had three enquiries in the first week."
"I had been putting off rebuilding my site for two years. Mimi made the whole process feel easy and genuinely exciting. The result is a site I am proud to send people to."
If the first design direction does not feel right, we redesign it.
Your satisfaction is not a bonus — it is built into the way I work. If after our discovery session and initial design review the direction does not feel true to you, we go again. Your investment is protected by the quality of the process, not by hope.
The complete investment, with nothing hidden.
Everything below, delivered in two weeks. No surprises, no add-ons, no hidden fees.
Website in Two Weeks
Typical agency equivalent: £3,000–£5,000+ · You save up to £3,000
- ✓ Up to 5 pages, custom designed from scratch
- ✓ Deep discovery and strategy session
- ✓ Psychology-informed design and user journey
- ✓ Messaging and language review
- ✓ Built on your chosen platform
- ✓ SEO foundations, done properly
- ✓ AEO and AIO: AI visibility built in
- ✓ Analytics and conversion tracking
- ✓ 30 days post-launch support
- ✓ Full handover training session
- ✦ Booking this month: Homepage conversion copy refinement included as standard
Keep it running. Keep it growing.
A website is not a one-time project. These monthly packages are designed for founders who want their site working for them, without ever having to think about it themselves.
Keep It Running
- Managed UK WordPress hosting
- Monthly backups
- Security monitoring and firewall
- Plugin and core updates
- Uptime monitoring
- SSL certificate managed
Keep It Growing
- Everything in Keep It Running
- 1 hour of monthly updates
- Testimonials, copy and image changes
- Monthly performance summary
- Monthly 20-min check-in call
Keep It Found
- Everything in Keep It Growing
- Monthly SEO health check
- Keyword ranking review
- AEO and AIO content maintenance
- AI search visibility monitoring
Keep It Sharp
- Google Ads (Search and Display)
- Meta: Facebook and Instagram
- LinkedIn Ads
- Strategy, copy and creative direction
- Monthly reporting and check-in
All monthly packages run month to month. No long-term contract. A month's notice is all that is needed to cancel.
Mimi G
Marketing Strategist
Marketing strategist. Psychologist. Writer.
I have spent 20 years in marketing, working across agency, in-house and consultancy with luxury brands, fast-growth startups and founders who care deeply about doing things properly.
My background is in psychology. It shapes everything I do: the way I listen, the questions I ask, the strategies I build. I believe genuinely good marketing comes from understanding people, not demographics or personas, but actual people, and what they feel when they decide to trust someone.
I also write. My debut collection, Letters to the Woman I Was, reached number one on Amazon in two categories. Poetry and marketing might seem like separate worlds. They are not. Both are about finding the words that reach the right person at the right moment.
Written for one kind of founder.
✓ This is for you if…
- ✓ Your work has grown and your website has not caught up
- ✓ You hesitate slightly before you send your link
- ✓ You want something that feels like you, not a polished impression of you
- ✓ You want it done well, and you want it done
- ✓ You want to be found on Google and in AI search, without becoming a technical expert
- ✓ You want to work with someone who understands the strategy and the soul in equal measure
✕ This is not for you if…
- ✕ You are not yet clear on what you offer or who you serve. That conversation comes first.
- ✕ You are looking for the cheapest option. This is not that.
- ✕ You want to hand everything over and disappear. This requires your involvement.
- ✕ You need e-commerce or a complex booking system. That is a different project.
The things most founders want to know before they say yes.
Every answer below is also readable by Google, ChatGPT, Perplexity and other AI tools, so this page is designed to surface in search wherever you are looking.
What is included in the Website in Two Weeks package from Mimi G Consulting?
Up to 5 fully custom-designed pages, a deep discovery session, psychology-informed design built around your ideal client, messaging and language review, SEO foundations, AEO and AIO optimisation for AI search visibility, Google Analytics setup, image optimisation throughout, 30 days of post-launch support and a full handover training session. The total investment is £1,997.
What is the difference between SEO, AEO, AIO and GEO?
SEO (Search Engine Optimisation) helps Google rank your pages in traditional search results through technical structure, keywords and authority signals.
AEO (Answer Engine Optimisation) structures your content so AI tools including ChatGPT, Perplexity and Google AI Overviews can extract it as a direct, citable answer when someone asks a relevant question. Your site can rank well in Google and still be invisible when someone asks an AI assistant for a recommendation. AEO closes that gap.
AIO (AI Overview Optimisation) positions your content to appear in Google's AI-generated summaries, which now appear above traditional search results and capture a significant proportion of attention before anyone scrolls further.
GEO (Generative Engine Optimisation) is the broader discipline covering visibility across all generative AI systems including ChatGPT, Perplexity, Claude, Gemini and Microsoft Copilot. All four are addressed in every website built by Mimi G Consulting.
Why does my website need AEO if I already have SEO?
Because search behaviour has changed. Your ideal clients are still using Google, but they are also asking ChatGPT who they should work with, using Perplexity to research before they commit, and consulting AI tools to compare options. A site optimised only for traditional search is invisible in those conversations.
AEO structures your content as direct, extractable answers to the specific questions your audience is asking AI tools. When a potential client asks ChatGPT to recommend a coach, consultant or therapist in your field, AEO is what determines whether your name comes back.
How long does the website build take?
The complete website is delivered in 14 days from the discovery session to launch. The process follows a clear structure: days one and two cover discovery and strategy; days three to five cover design and structure; days six to ten cover the full build and refinement; days eleven to fourteen cover launch, final checks and handover.
The two-week timeline holds when content and approvals are returned within agreed windows. That expectation is set clearly at the start of the project.
Who is this package designed for?
It is designed for service-based founders, coaches, consultants, therapists and solopreneurs whose work has grown but whose website has not yet caught up. If you sell your expertise, your time or your thinking, and the site you currently have does not yet reflect what you are genuinely capable of delivering, this was made for you.
It is not the right fit if you are not yet clear on your offer or who you serve, if you need e-commerce or a complex booking system, or if you are looking for the cheapest option available.
What platform will my website be built on?
WordPress, Squarespace, Shopify or Webflow. The right platform is selected based on your business needs, how you want to manage the site day to day, and what your clients need from the experience. Platform choice is discussed and agreed during the discovery session at the start of the project.
What if I do not have content ready?
Both routes are supported. If you have existing copy, images and information, it is reviewed, refined and structured during the discovery session. If you are starting from scratch, core page copy is written in your voice, drawn directly from the discovery conversation. The process is built to accommodate both, and neither affects the two-week delivery timeline.
What are the payment terms?
A 50 percent deposit secures your build space. The remaining 50 percent is due before the site launches. The total investment is £1,997. Simply mention your preference when you get in touch.
Is there a guarantee on the design?
Yes. If after the discovery session and initial design review the visual direction does not feel right to you, it is redesigned. Your satisfaction is built into the process rather than being a bonus. I have never had a client who was not proud of their site at launch, and I intend to keep it that way.
What monthly packages are available after the build?
Keep It Running — £30 per month. Managed UK WordPress hosting, monthly backups, security monitoring, plugin and core updates, uptime monitoring and SSL.
Keep It Growing — £55 per month. Everything in Keep It Running, plus one hour of monthly site updates, a monthly performance summary and a 20-minute monthly check-in call.
Keep It Found — £150 per month. Everything in Keep It Growing, plus monthly SEO health checks, keyword ranking reviews, and AEO and AIO content maintenance to maintain and build AI search visibility.
Keep It Sharp — bespoke. Paid advertising across Google, Meta (Facebook and Instagram) and LinkedIn. Strategy, copy, creative direction, campaign management and monthly reporting. Minimum three-month engagement.
All monthly packages run month to month with no long-term contract required.
How does psychology-informed web design work?
Psychology-informed web design applies an understanding of how people read, process information and make decisions to every structural and visual choice on a page. Rather than designing for aesthetics alone, each element is placed and written with the reader's psychological journey in mind: what they need to see first, what they need to feel before they trust, and what needs to happen for them to decide to reach out.
Mimi G has a background in psychology, and it shapes every aspect of the build: the layout sequence, the specific language used at each stage, the placement of calls to action, and the overall flow of the page. The result is a site that feels natural to move through, because every decision has been made deliberately.
Start with a free website insight.
Send me your current website link and I will give you one honest, outside-eyes observation — the thing that is immediately obvious to someone who does this every day, but invisible when you are too close to your own work.
Book a Discovery Call →No catch, no pitch. Just a proper, useful observation.
You already know what needs to change.
You have done the work. You have built the expertise. You know the value of what you offer. What you need now is a website that communicates all of that to the people who are looking for exactly what you do.
A straightforward conversation. No pitch, no pressure. Just an honest discussion about whether this is the right fit for you.