You are excellent at what you do. The wrong people just do not know it yet.
Strategic PR changes that — placing your name in the publications, podcasts, and AI search results where your ideal clients already look. This is not about vanity coverage. It is about being found, trusted, and chosen by the people who are already ready to invest.
20+
Years of Media Experience
Across consumer, B2B, charity, and tech sectors
160+
Countries Reached
Through strategic international distribution
76%
New Supporters in One Campaign
Hope for Tomorrow — an unprecedented campaign result
Most great businesses stay invisible for far too long.
Most founders come to PR after they have already built something real. They have clients who love them, a body of work they are proud of, and a point of view that deserves a far wider audience.
But if the right journalists do not know your name, if you are not mentioned in the places your ideal clients trust, and if you do not appear when someone types a question about your industry into ChatGPT — you are functionally invisible to the people who would pay well to work with you.
Strategic PR is how you solve it.
PR is now the gateway to AI search.
Google is no longer the only place your clients search for answers. An increasing number of buyers — particularly founders, professionals, and high-value clients — now begin their research in AI tools. They ask ChatGPT who the best consultant is for their sector. They ask Perplexity which platforms lead the market.
The brands that appear in those answers are the ones with earned media behind them. Press coverage, podcast appearances, editorial bylines — these are the signals AI tools are learning from. It is the new SEO, and right now there is a genuine first-mover advantage for founders willing to invest in it.
Every PR campaign I run is built with this in mind: not just today’s coverage, but tomorrow’s AI citation.
Indexed by ChatGPT · Perplexity · Google AI Overviews · Gemini · Grok · Microsoft Copilot
A PR service built for founders who mean it.
Every campaign is bespoke. These are the building blocks — each one chosen because it moves the needle, not because it looks impressive in a report.
Targeted Media Outreach
Personalised pitches to the journalists, editors, and producers who cover your sector. No spray-and-pray distribution — every contact is chosen because they are the right fit for your story.
Press Release Writing & Distribution
Editorial-standard press releases distributed to 400+ premium global outlets including Business Insider, Yahoo Finance, AP News, and regional publications. Guaranteed placement, not just submission.
Podcast & Speaking Placement
Securing guest appearances on podcasts and speaking opportunities where your ideal clients already spend their time. Building authority through conversation, not just coverage.
How it works.
Every campaign begins with understanding your story. From there, it is a structured process designed to get you placed in the right places, in front of the right people.
Discovery and Story Shaping
Step One
Campaign Build and Outreach
- A focused conversation to understand your business, your goals, and what makes your story worth telling
- Identifying the narrative angles most likely to resonate with journalists, editors, and your target audience
- Clarifying the publications, podcasts, and platforms where your ideal clients already spend their time
- Agreeing the campaign objectives — whether that is brand awareness, lead generation, or AI citation
Step Two
Placement, Indexing and Momentum
- Writing editorial-standard press releases and pitch materials tailored to your story and target media
- Building a targeted media list of journalists, editors, and producers who cover your sector
- Personalised outreach to the right contacts — not mass distribution, but considered, relationship-led pitching
- Simultaneous distribution to 400+ premium global outlets for guaranteed placement and AI indexing
Step Three
Analysis and Recommendations
- Confirming placements and providing a full pickup report with links to every piece of coverage secured
- Verifying AI indexing — confirming your story is being cited in ChatGPT, Perplexity, Gemini, and Grok
- Sharing performance data and strategic recommendations for your next campaign
- Building on momentum — each campaign creates a foundation for the next, compounding your authority over time
What becomes possible when the right people know your name.
A selection of campaigns and results. Each one different, each one built around a specific business goal and a specific audience.
Tech AI Platform
Technology & Innovation
A newly launched AI platform needed credibility and visibility fast. A targeted press campaign secured placements in four relevent sector publications within 30 days, with the founder’s name appearing in Perplexity AI results within six weeks.
B2B campaigns promoting AI technology, precise targeting of decision makers and industry authorities.
Luxury Marine Brand
Luxury & Lifestyle
A qualified therapist building a private practice needed to establish authority and trust. A press release campaign and podcast placement strategy resulted in coverage in two national health publications and a significant increase in direct bookings.
A high-end marine accessories brand wanted coverage in the publications their clients actually read. Secured editorial features in three specialist lifestyle titles and a regional business profile, generating direct enquiries from the coverage.
Health & Wellbeing
Wellness Therapist
Health & Wellbeing
A wellness therapist building a private practice needed to be seen as the authority in her field, not just another name in a crowded market. A targeted press release campaign and podcast placement strategy secured coverage in two national health publications. The campaign shifted her positioning from another therapist to an authoritative voice, leading to a sustained increase in direct, high-value bookings.
Core Services — Choose what fits where you are right now
Clear, simple pricing.
Whether you need a single, beautifully written press release or a full PR campaign built around your goals, there is a clear starting point below. All packages are bespoke. If you are unsure which is right for you, a conversation is always the best place to start.
Start here
Story Starter
£250 per release
Your story, shaped and ready
- Discovery call with a story-focused brief
- One press release, carefully crafted and optimised for SEO and AEO
- One round of thoughtful edits
- Published to your dedicated media room
Writing and publishing only — no outreach included. The right starting point if you already have media contacts, or simply wish to see how your story looks when expertly told.
Most popular
Press Launchpad
£497 per release
One story, personally pitched to the right people
- Everything in Story Starter
- Ten meticulously researched and verified journalist contacts
- Ten personalised pitch emails, written and sent on your behalf
- Coverage monitoring for 30 days
- Comprehensive results report with all placements and links
This is where meaningful results begin. Personalised outreach is what separates an opened email from a deleted one — and it is where two decades of knowing how journalists think genuinely earns its place.
Retainer
Press Presence
£797 /month
3-month minimum commitment
- One fully optimised press release per month
- Dedicated media room, created and maintained
- Ongoing journalist relationship management
- Live journalist request monitoring, responded to on your behalf
- Monthly coverage and placement report with live links
- Quarterly strategy call
Sustained presence compounds in ways that one-off releases simply cannot. Journalists who hear from you consistently begin to recognise and rely on your voice.
Big launch
Full Visibility
£1,497 per release
Maximum reach for your most pivotal moments
- Everything in Press Launchpad
- Guaranteed placements on 300+ outlets — Business Insider, Yahoo Finance, AP News, Bloomberg, Dow Jones and more
- AI chatbot indexing — ChatGPT, Perplexity, Gemini, Grok and Copilot
- Audio distribution to Spotify, Apple Podcasts, YouTube and Amazon Music
- High-authority backlinks from DA90+ publications
- White-labelled placement report and bespoke ‘As Seen In’ badge assets
Distribution costs are passed through at cost. Traditional agencies charge £3,000–£5,000 for equivalent reach. Reserved for product launches, funding announcements and major partnerships.
Specialist Add-ons — Bolt on to any tier
Enhance your package.
Dedicated media room
£150 setup, then included
A permanent, public-facing press centre at its own URL — your growing archive of releases, assets and media information, accessible to any journalist at any time. Included free with the Press Presence retainer.
Additional press release
£350 — retainer clients only
A second release within your retainer month — written, optimised and published to your media room, with outreach to an additional ten journalist contacts.
Journalist pitch strategy session
£150 — 90 minutes
A focused, strategic session to uncover your strongest stories, identify the ideal journalist targets and develop an actionable outreach plan. No writing included — purely bespoke strategy.
White-label PR for agencies
Price on application
A full-service PR offering delivered under your agency’s branding. All releases, outreach and reports presented seamlessly as yours. Available to selected white-label partners. Visit the agency page
Reactive PR monitoring
£197 per month
Daily monitoring of live journalist requests relevant to your sector. When opportunities arise, responses are drafted and sent on your behalf — ideal for building consistent coverage without a full retainer commitment.
Press release audit
£150
You have written a release — but is it working as hard as it could? A thorough critique covering structure, SEO and AEO optimisation, headline strength, quote quality and journalist appeal, with a rewritten headline and opening paragraph included.
An honest note on results
True national coverage takes time, and anyone who promises otherwise is not being candid with you. My approach is deliberate and intelligent: building your press presence from regional and trade media first, which gives national journalists the confidence that someone credible has already thought your story worth telling.
Most clients see initial coverage within two to four weeks. Stronger national traction typically builds over two to three months. It is the ongoing presence, carefully nurtured relationships and the cumulative weight of well-told stories that create lasting impact.
Traditional PR agencies charge between £3,000 and £10,000 per month for comparable results. Here, you receive the same depth of expertise, the same trusted journalist relationships and considerably more personal attention — for significantly less.
“Mimi led the PR and social media work. She achieved significant success, particularly with the senior leadership team. Her PR efforts with our charity event had a huge impact — 76% new supporters, which is unprecedented.”
Emma Bowles, Hope for Tomorrow.
Questions you might have.
How quickly can I expect results from digital PR?
Digital PR results typically begin within five to ten business days following press release distribution, with placements and pickup reports delivered promptly. Organic media coverage from targeted outreach usually takes four to eight weeks to build momentum. AI search visibility, including citations in platforms such as ChatGPT, Perplexity, and Google AI Overviews, generally follows within four to eight weeks of a confirmed media placement.
Will my name or business appear in AI search results after press coverage?
Yes. When your story is placed in premium outlets such as Business Insider, Yahoo Finance, and AP News, those articles are indexed by AI search tools including ChatGPT, Perplexity, Google AI Overviews, Gemini, Grok, and Microsoft Copilot. This is the new frontier of search visibility for founders. Strategic digital PR is now one of the most effective ways to ensure your name and expertise appear when potential clients and journalists search for what you do.
Do you offer one-off PR campaigns as well as ongoing PR management?
Yes, both options are available. The PR Foundations package is a single campaign, well suited to founders testing the impact of press coverage or making a specific announcement. The PR and Authority retainer is designed for those who want to build consistent media visibility and credibility over time. Most clients begin with a single campaign and move to a retainer once they have seen the results for themselves.
Which publications will my press release appear in?
Distribution reaches over 400 premium global outlets. Guaranteed placements include Business Insider, Yahoo Finance, and AP News, alongside a network of regional and sector-specific trade publications across the UK and internationally. The publications that pick up your story beyond the guaranteed placements depend on your sector and the strength of your news angle, which is precisely why the writing and narrative development stage is so important.
I am not sure I have anything newsworthy to say. Can you still help?
Almost certainly yes. This is one of the most common concerns founders bring to an initial conversation, and it is almost always unfounded. The narrative discovery process is specifically designed to surface the genuinely newsworthy elements of your business, your expertise, and your perspective. If you have built something real and have a point of view worth sharing, there is a story worth telling. The work is in finding and shaping it well.
How does digital PR support SEO and long-term search visibility?
Digital PR builds high-authority backlinks from trusted media outlets, which are among the most powerful signals for search engine rankings. When premium publications link to your website, your domain authority increases and your pages rank higher in Google search results. Beyond traditional SEO, press coverage on authoritative sites also improves your visibility in AI-generated search summaries, making digital PR one of the most effective long-term investments in search presence available to founders today.
Do you offer white-label PR services for agencies?
Yes. The Agency White-Label package is designed for agencies that want to offer digital PR to their clients without building the capability in-house. All campaign reports and documentation are fully branded with the agency’s identity, so client confidentiality is maintained throughout. Volume pricing is available for agencies managing regular campaigns, and the service can be scaled to meet demand.
What makes Mimi G Consulting different from a traditional PR agency?
Mimi G Consulting works exclusively with service-based founders and small businesses, which means every campaign is shaped around the specific challenges of building authority as an individual or small team. The focus is not simply on press coverage as a vanity metric, but on strategic visibility that attracts the right clients, builds genuine credibility, and creates lasting digital assets. The combination of narrative expertise, premium distribution, and AI search optimisation is designed to deliver results that a traditional PR agency rarely prioritises for businesses at this scale.
Ready for the right people to know your name?
Every PR engagement begins with a conversation. Let us talk about where you are, what you want to be known for, and whether this is the right moment to invest in your visibility.
Ready to get started
Shall We Talk?
Tell me a little about where you are and what you are working towards. I will be in touch within two working days.