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Mimi G

Founder’s Growth Partner

Senior marketing judgement, properly alongside you.

There comes a point when founder-led marketing becomes too important, too complicated and too time-consuming to remain another item on the founder’s list.

You may have capable people, useful activity and no shortage of ideas. What is missing is the experienced person who can see the whole picture, make the harder calls and help the work move in one direction. As your Founder’s Growth Partner, I bring senior marketing leadership into the business without the cost or commitment of a full-time hire.

An embedded partnership

Senior support without a full-time hire.

You have someone to think with before expensive decisions are made. Your team understands what matters and why. Agencies and specialists receive better direction. The website, campaigns, content, customer journey and commercial priorities begin to support one another instead of competing for attention.

When this support makes sense

You do not need more activity. You need someone who can help the right work happen.

The business has outgrown founder-only marketing.

There is too much riding on you to be the person holding the story, strategy and commercial direction alone.

The team needs direction, not more noise.

There are good people and good ideas, but no shared commercial view of what deserves attention first.

You need senior judgement before you spend more.

You are considering a website, paid activity, new hire, agency, AI initiative or expansion and want an experienced view first.

How I work

The partnership changes as the business does, without losing the thread.

I am strategic, but not ceremonial. I will ask awkwardly useful questions, look properly at the numbers and help turn decisions into action. I care about how the work feels to the people receiving it and whether it makes commercial sense to the business paying for it.

A good partnership

Feels calm, candid and useful.

You have someone who sees the larger picture, notices what has been missed and can help the team make strong decisions without creating unnecessary drama.

What the partnership can include

The right combination of strategy, support and delivery for the business in front of you.

Strategic direction

A considered commercial and marketing view.

Positioning, priority setting, planning, customer journey and the decisions that connect activity to the business you want to build.

Team and partner support

Help the work move through the business.

In-house mentoring, agency management, stakeholder alignment and the practical follow-through that makes the strategy real.

Growth delivery

When there is a clearly defined piece of work to do.

Brand, content, website, paid growth, PR and AI-enabled workflows, whether I lead the work or bring in the right specialist support.

Start with the right conversation

If the business needs experienced marketing leadership beside it, we should talk.

A Growth & AI Diagnostic is often the most useful place to start. It gives us both an informed view of the decision before we consider an ongoing partnership.