There is a well worn observation that when you are inside the jar, you cannot read the label.

I have always found it to be true.

When you are close to your own business, when you have built it, worried about it, celebrated it, and lain awake at three in the morning running the numbers in your head, it becomes genuinely difficult to see it as a stranger would. The things that are unclear become invisible to you, because you have filled in the gaps so many times you have forgotten they are there. The friction in the customer journey becomes background noise, because you have navigated it so often you no longer notice it.

This is not a failure of intelligence. It is simply the nature of intimacy.

A good marketing audit is not a list of things you have done wrong. It is, at its best, a generous and clear eyed account of where the energy is leaking, where the opportunities are hiding, and where a relatively small adjustment might produce a disproportionately large result.

I have opened three spaces for a focused audit in the coming weeks. If you would find that useful, the link to book a time is in the first comment.

With warmth, Mimi

Frequently Asked Question

What exactly happens during a marketing audit?

A marketing audit is a comprehensive review of your current landscape, including your website, paid advertising, and messaging. It identifies areas of friction in the customer journey, highlights where budget is being wasted, and provides clear, actionable recommendations for immediate improvement.