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Mimi G

Fitness and menopause coaching · Case study

A welcoming digital home for strength, confidence and personalised coaching.

Nicole Wright’s website needed to make specialist fitness and menopause coaching feel credible, warm and possible for women who may not see themselves in conventional fitness culture. The experience gives her expertise a clearer route into conversation.

Project details
Client

Nicole Wright

Sector

Fitness and menopause coaching

Platform

Squarespace

Scope

Website design and Squarespace build

The moment before the work

The right client should feel recognised before they are asked to commit.

The website was shaped around a calmer, more personal reading journey. It makes the practical support, coaching routes and next steps easier to understand, while preserving the direct, encouraging quality of Nicole’s own approach.

The guiding principle

Sophisticated strength.

Evergreen, natural light and real training context create an editorial environment that feels expert-led without becoming intimidating or clinical.

The work in practice

The experience on screen.

Real desktop and mobile views, shown as part of the project story rather than as a gallery of disconnected screens.

Desktop experience
Mobile experience
What the work needed to do

A considered response to a specific client world.

01

Expertise made approachable

The positioning gives specialist coaching a more relatable entry point, without diluting the knowledge behind it.

02

A Squarespace experience that supports choice

The responsive website makes it easier to explore the right kind of coaching around a busy life and a personal starting point.

03

A journey with confidence built in

Clear content and natural calls to action let the visitor progress from curiosity to a first conversation without unnecessary pressure.

Visual system

A brand world with its own internal logic.

Deep evergreen, genuine coaching photography and generous white space create an editorial fitness presence with warmth and expertise.

Built to be used

The visual choices are held together by a clear, responsive content structure so the site can remain useful across desktop and mobile, not simply look distinctive in a single screen.

Client voice

“You were easy to work with and I am really pleased with my website. Thank you. I will recommend you.”

Nicole Wright

A considered digital experience changes the quality of a first conversation

A specialist coaching offer becomes easier to choose when people can recognise themselves in the experience.

If your business has outgrown its current website, a thoughtful conversation can reveal what would create the strongest next step.