A complete identity for an AI consultant whose work needs senior-level confidence.
Ian Blackburn was establishing an AI consultancy and fractional leadership offer for organisations that need practical judgement. The project brought complete brand direction, a startup website and strategic advice together in one credible public presence.
Ian Blackburn Consulting
AI consultancy and fractional leadership
WordPress
Complete brand, WordPress site and strategy
Senior capability should be visible before a founder or leadership team has to take a leap of faith.
The work avoids the theatre that surrounds AI. The brand and website create a calm, structured setting for difficult questions about adoption, product leadership and real organisational capability.
Say less. Mean more.
Near-black ink, warm bone and one electric lime signal create disciplined contrast for a consultancy that needs to feel direct, senior and practical.
The experience on screen.
Real desktop and mobile views, shown as part of the project story rather than as a gallery of disconnected screens.
A considered response to a specific client world.
A clear brand for senior advice
The identity gives Ian a recognisable point of view without borrowing the visual language of generic AI hype.
A startup website built around real decisions
The site introduces the work through responsibilities leaders already carry, then gives them an easier route into a useful conversation.
Strategy carried into the build
Brand, website and strategic advice were developed as a connected response, giving the consultancy a practical foundation for its first clients.
A brand world with its own internal logic.
Near-black Ink, warm Bone and one Electric Lime signal. The system is quiet, structured and deliberately free from generic AI theatrics.
The visual choices are held together by a clear, responsive content structure so the site can remain useful across desktop and mobile, not simply look distinctive in a single screen.
The strongest signal is often the quietest one.
If your business has outgrown its current website, a thoughtful conversation can reveal what would create the strongest next step.