Marketing that feels like you, sounds like you, and helps the right people choose you.
In a world full of AI-generated sameness, your business needs an online presence that feels deeply human, technically strong, and unmistakably yours. A clearer, warmer, more powerful digital home for founders who want to be found, trusted, and chosen.
Your website is your first conversation with a potential client. It should feel less like a brochure and more like trust beginning to form.
I design, write, and build websites on WordPress, Squarespace, and Shopify for service-based founders who value substance over trends. Psychology-informed strategy, human-centred copywriting, and premium design that reflects the quality of your work.
Your Business Has a Heartbeat. Your Website Should Have One Too.
You deserve a website you are proud to send people to. One that does not flatten your brilliance into a few stiff sentences, but helps visitors feel the person, the purpose, and the quiet authority behind your work. When someone lands on your site, they should feel as though they are sitting across the table from you. Understood, reassured, and quietly excited to begin.
0.05 seconds
Users form an opinion about your website in 0.05 seconds.
Google Research
75%
75% of consumers judge business credibility based on website design alone.
Stanford Web Credibility Research
£225 return
For every £100 invested in design, businesses see £225 in return on average.
UK Design Council
3x conversions
Websites loading in one second convert three times better than those taking five seconds.
Portent Research
Human Distinction in the Age of AI
We are entering an era of infinite, automated content. As AI generates more noise, genuine human connection becomes the most valuable currency in business. Technical optimisation matters. Your site must be found by Google and AI search engines, but optimisation should never strip away your personality. People buy from people. They need to feel safe enough to choose you. A good website does not just display services; it builds the emotional infrastructure required for trust.
Selected Work
A selection of websites designed and developed for clients across finance, technology, health, beauty, coaching, and publishing. Each represents a different challenge, but all share a commitment to clarity and commercial purpose.
Carnegie Consulting
Finance Recruitment
An established specialist recruitment firm dedicated to the finance sector, serving private equity firms, asset management, hedge funds, and corporate finance teams. The website communicates their nearly two decades of industry expertise and consultative approach to connect top-tier talent with ambitious funds and corporate clients.
Natalia Woods Author
Children’s Publishing
A charming e-commerce platform designed for a children’s book author to showcase and sell her rhyming adventure story. The website provides a seamless purchasing experience for families while highlighting verified reader reviews and engaging illustrations.
Abigails of Henley
Hair & Beauty
A premium hair salon in Henley-on-Thames offering luxury treatments and styling services. The website captures the warm, inviting atmosphere of the salon while making it effortless for clients to browse services, view pricing, and book appointments online.
SmartAssessor
Compliance & SaaS
An AI-powered platform for capturing and reviewing compliance evidence in regulated environments. The website clearly communicates complex software capabilities to enterprise clients, building trust and effectively driving demo requests from compliance and security teams.
Nicole Wright
Fitness & Coaching
Nicole Wright offers specialised personal training and menopause coaching to help women build lasting strength and confidence. The website clearly presents her services and establishes her expertise in a niche market, making it easy for prospective clients to find the right training options and connect with her.
Kirsty Mason Coaching
Identity Coaching
Kirsty Mason Coaching offers identity and visibility coaching for female founders ready to scale their businesses. The website captures her vibrant energy while clearly communicating her high-value services, streamlining the booking process and positioning her as a premium authority in the coaching space.
Jon Bell Health
Health & Fitness
Jon Bell Health provides a 12-week functional health and fitness programme tailored to adults aged 35 to 65. The website effectively communicates the value of blood-marker-driven lifestyle interventions, offering a clear pathway for clients to improve their metabolic health and overall wellbeing.
Talo
Health & Fitness
Talo matches female talent with industry-relevant mentors, providing structured mentoring for women navigating critical life and career transitions. The website communicates their mission with warmth and authority while making it simple for both mentees and mentors to engage with the programme.
A Comprehensive Approach to Your Digital Presence
A beautiful website must also be commercially useful. I bring together strategy, copy, design, and search visibility so they work as a single, cohesive engine. I recommend the right platform for your specific needs, whether that is WordPress for flexibility, Squarespace for simplicity, or Shopify for commerce.
WordPress
Maximum flexibility for complex sites, blogs with substantial content, or businesses requiring deep customisation and integrations with other systems.
Squarespace
Elegant sites that are simple to manage. Ideal for service businesses, consultants, and creatives who value simplicity and beautiful design.
Shopify
Built specifically for selling products. Robust inventory management, payment processing, and marketing tools for serious eCommerce.
What Makes This Different
Every website I build begins with strategy, not aesthetics. We start by understanding your buyer, your positioning, and the emotional journey that leads someone from curiosity to commitment. These are the foundations that make everything else work.
Thoughtful User Journeys
Guiding visitors naturally from landing to enquiry with clear pathways and intuitive navigation.
Clear Site Architecture
Information organised logically so visitors find what they need and search engines understand your content.
SEO and AIO Foundations
Technical SEO, semantic HTML, and structured data for traditional search, plus AI optimisation for LLM citation.
LLM Citation Ready
Content structured so AI tools like ChatGPT, Perplexity, and Google AI Overviews can find, understand, and cite your business.
Analytics and Tracking
Proper tracking setup so you understand what is working and can make informed decisions.
Room to Grow
Sites built to evolve with your business. Easy to update, expand, and refine over time.
Built to Be Found: SEO, AEO, and GEO
A beautiful website means nothing if nobody finds it. Every site I build is optimised for traditional search engines (SEO), AI answer engines (AEO), and generative search results (GEO). This means your expertise surfaces when the right people are asking the right questions, whether they are searching on Google, asking ChatGPT, or browsing AI-powered results.
Search Engine Optimisation (SEO)
The fundamentals that help Google and other search engines understand, index, and rank your website.
- Technical SEO audit and implementation
- Semantic HTML and heading hierarchy
- Meta titles, descriptions, and Open Graph tags
- Site speed and Core Web Vitals optimisation
- Google Search Console and sitemap setup
- Mobile responsive design and accessibility
AI Optimisation (AIO)
Structuring your content so AI tools like ChatGPT, Perplexity, and Claude can find, understand, and cite your business.
- Schema.org structured data markup
- E-E-A-T signals (Experience, Expertise, Authority, Trust)
- Declarative, citable content structure
- FAQ and HowTo schema to trigger Google’s rich results and featured snippets
- Person and Organisation schema for authority
- Content written for both humans and machines
Generative Engine Optimisation (GEO)
Preparing your site for the new era of search where Google AI Overviews and generative results replace traditional listings.
- Google AI Overviews optimisation
- Zero-click search strategy
- Natural language content for AI extraction
- Authority building for generative citation
- Breadcrumb and navigation schema
- Future-proofed for evolving search behaviour
“Most businesses are still only optimising for traditional search. The ones who prepare for AI and generative search now will have a significant advantage over the next three to five years.”
Mimi Glenn, Fractional CMO
Strategic Foundations and Ongoing Care
This is not about trends or quick wins. It is about creating commercial clarity that compounds over time. Whether you need a complete website build or ongoing strategic maintenance, the approach is the same: thoughtful, considered, and always in service of your business goals.
Website Audit
A thorough review of your existing website covering technical performance, SEO health, user experience, content effectiveness, and AI readiness. You receive a clear, prioritised report with actionable recommendations.
- Technical SEO and site health analysis
- Page speed and Core Web Vitals review
- Content and messaging assessment
- User journey and conversion analysis
- AI discoverability and schema review
- Prioritised action plan with recommendations
SEO, AIO, and GEO Optimisation
Hands-on optimisation of your existing website for traditional search, AI tools, and generative engines. Suitable for businesses who want to improve their visibility without a full rebuild.
- On-page SEO improvements and meta data
- Schema.org structured data implementation
- AI and LLM citation optimisation
- Google AI Overviews and GEO preparation
- Content restructuring for search and AI
- Analytics and Search Console setup
Both services are available as one-off projects or as part of a Fractional CMO retainer, where your website becomes one element of a broader strategic partnership.
What Is Included
- Strategic discovery session
- Site architecture and user journey planning
- Fully responsive across all devices
- Google Analytics and tracking setup
- Content guidance and support
- Thirty days of post launch support
- Competitive and positioning review
- Custom design tailored to your brand
- SEO and AI discoverability optimisation
- Forms, booking, or eCommerce integration
- Training so you can manage updates
- Performance and speed optimisation
How We Work Together
Discovery
We discuss your business, your clients, and what you need your website to achieve.
Strategy
I develop the site architecture, user journeys, and design direction.
Build
Design and development with regular check-ins. SEO and tracking built in from the start.
Launch
Training, handover, and ongoing support. Your site goes live ready to work.
“I love my website. It is like Mimi could see inside me to uncover the right colours and branding. It feels like a true representation of myself.”
Kirsty Mason
Founder of the Recode Method, Subconscious and Mindset Coach
For Founders Building Something Meaningful
I partner with service-based founders, consultants, and leaders who have outgrown their current online presence. You have built a business with substance, but your website no longer reflects the depth, warmth, or commercial reality of what you do. You do not need a generic marketing agency. You need someone who understands the psychology of your buyer, the emotional weight of your work, and the technical requirements of modern search.
Questions You May Have
How long does a website project take?
Most projects take four to eight weeks from discovery to launch, depending on complexity and content readiness. Smaller sites can be faster; larger eCommerce builds may take longer. I will give you a clear timeline during our initial conversation.
How do you decide which platform to use?
Will my site be optimised for SEO and AI?
Yes. Technical SEO, semantic HTML, and structured data are built in from the start. I also build for AIO (AI Optimisation) and LLM citation, so your business can be discovered and cited by tools like ChatGPT, Perplexity, Claude, and Google AI Overviews. This is rapidly becoming as important as traditional search.
What tracking do you set up?
All sites include Google Analytics 4, Google Search Console, and conversion tracking for key actions such as form submissions, bookings, or purchases. This gives you real data to understand what is working.
Do I need my content ready before we start?
Ideally, yes, but I provide guidance on structure, messaging, and what you need. I can also connect you with copywriters if helpful. We work on this together during the strategy phase.
What is the investment?
Pricing depends on your specific requirements. Local businesses, please enquire for tailored pricing. eCommerce and more complex builds are priced individually. Every project is quoted after our discovery call.
Can I update the site myself?
Absolutely. I train you on how to make updates: adding content, editing pages, uploading images. You will be able to manage your site confidently. Ongoing support is available if you need it.
What does a website audit include?
A comprehensive review of your existing website covering technical SEO health, page speed, Core Web Vitals, content effectiveness, user journey analysis, schema markup, and AI discoverability. You receive a prioritised report with clear, actionable recommendations you can implement yourself or have me carry out.
Can I get SEO and AI optimisation without a new website?
Yes. SEO, AIO (AI Optimisation), and GEO (Generative Engine Optimisation) are all available as standalone services. I work with your existing website to improve its visibility on Google, prepare it for AI citation by tools like ChatGPT and Perplexity, and optimise it for Google AI Overviews. This is ideal if your site looks good but is not being found.
What is Generative Engine Optimisation (GEO)?
GEO is the practice of optimising your website and content to appear in AI generated search results, such as Google AI Overviews. As more people receive answers directly from AI rather than clicking through to websites, GEO ensures your business is still cited and visible. It complements traditional SEO and is becoming essential for long-term search visibility.
Ready for a Website That Finally Feels Like Home?
You deserve a website that feels like the truest version of your business. One that helps people understand you, trust you, and choose you. If you are ready to bring your online presence back to life, let us begin the conversation.
Let Us Begin
Tell me a little about where you are and what you are working towards. There is no obligation, no pressure. Just an honest conversation about whether I can help.